7 essential components for successful dental websites.
We’re living in the age of technology, where we prefer to have instant accessibility to all the information we want on websites. If you’re like the rest of us, you’re sure to check out businesses on Google and open a site to find what you need. In this regard, several design elements play a vital role.
If a site fails to inform its prospective clients properly, they will not waste time perusing that site and instead look for their answers on other websites. The same applies to dental practices as well. When customers open dental websites, they want a glimpse of their overall experience if they attend the dental offer. If your website design does not simplify navigation, the clients will leave your website without an appointment with a dentist.
How much does a dental website cost?
Costs for a dental website vary by a fair measure. Currently, several DIY websites are available for lease from high-volume companies. Dentists may have to pay anywhere from $50 to $500. Others may be charging an upfront cost of $3,200 to $7,200 for a basic dental website, with an additional monthly fee.
Then you can also find the premium website varieties, which you can optimize for conversions. These websites belong to web designers that are seasoned dental marketing experts and can charge dentists $8,000 to $17,500.
You generally have to pay approximately $200 for building a website, and its monthly maintenance costs around $50, if you outsource an agency or a contractor. However, if you contract a designer or high volume company, you can very well expect an upfront cost of $6000 with annual maintenance costing approximately $1,000 a year.
| Website Feature | Upfront Website Cost |
| Website Domain | $12 – $60 |
| Website Hosting | $35 – $600 |
| SSL Certificate | $0 – $200 |
| Website Template or Theme | $0 – $200 |
| Ecommerce Functionality | $20 – $24,000 |
| Website Content | $0 – $5,000 |
| Apps and Integrations | $0 – $100 |
| SEO and Marketing | $0 – $90 |
What makes a good dental website?
The best dental websites are those where the website design is at par, and the accessibility menu, patient reviews, email address, phone number, video information, and all essential details are readily available. It depicts the quality of services the professionals are offering.
With all the web design elements in place, you enjoy higher conversion rates and an enhanced boost to your site.
How can I create a dental website?
If you wish to create a dental website on your own, here is what you need to do:
- Buy a domain name
- Find a hosting site and build your website
- Pick a template to use for your website
You can find some great WordPress templates for your dental website here.
Here are the top 7 essential components your website needs to rank high in the search engines and win customers.
1. Include an accessibility menu on your website.
Including an accessibility menu is imperative if you want to rank among the best dental websites. It also makes the visitors feel confident of exploring your website because they don’t need a map to find their way through. The on-screen menu helps them control the navigation of the sites and enjoy a seamless information-gaining process.
When it comes to browsing through endless websites on Google, users prioritise easy navigation. Imagine if the user is a prospective patient in dire need of immediate dental assistance: they wouldn’t continue using a site if they cannot find the information they’re seeking regarding your treatment options, contact information, enlightening content relative to their issues, and other factors.
An accessibility menu makes it easy for users to navigate your pages and find what they’re looking for easily.
The accessibility menu on sites includes a flyout or dropdown menu with submenus hidden, which you can uncover by hovering your mouse over it or clicking the top-level item. Such features aim to help website viewers understand, perceive, and access your information more efficiently, whether on a mobile or laptop.
2. Mobile-friendly website design for your site.
If you look at the statistics, you’ll see how most people access websites from their phones these days. If your website does not have a mobile-friendly web design, you’ll be pushing users away automatically.
Your web design and content need to be compatible with mobile devices. In fact, Google lists several benefits of having a mobile-friendly dental website, including patients being able to share and link your content to help the algorithms align properties with the page.
When your dental website has a design that works with all screen sizes, you create a positive user experience.
3. Include a live chat feature on your site.
If you browse through some of the best dental websites on the net currently, you will find a live chat feature in all of them. Live chat is a vital tool that helps your practice and your team strike when the iron is hot. We all know what a crucial role customer service plays in maintaining a good user experience for a particular brand, and dental services are no different.
A live chat feature on your website will watch demo gain the trust of prospective patients. You must remember no one finds it easy to blindly trust dentists, considering the nature of their work.
But with a reviews and testimonials page and making it highly visible in the navigation bar of your website, you would ease the fears of prospective patients quite significantly. It will assure them that if other patients found your practices or services satisfactory, then they would too. If a website lacks this vital page, it can cause mistrust and doubts for patients.
5. Educational content.
Both existing and new patients will come to your website seeking educational content. In addition to a splendid website design, you must also curate educational, detailed, and updated content for your website.
It is important to discuss the latest technology, whitening implants, veneers, and all the current dental problems on a dental website. It will cast a positive light on your practice, build your brand image and assure the patients of your excellence in the field.
6. About us section on your website.
Make sure your site has an About Us section to build trust for your brand. An About Us section helps differentiate your practice and your team from others in the industry. Such a section on websites helps create a positive impression while highlighting the expertise of each member of your dental team.
In addition to providing a brief overview of your practice, it should showcase the competitive team you have on board and how each excels in different dental services.
It would be a great idea to include short biographies of the professionals on your team, as well as pictures of your clinic with the hygienists. This will make your practice look thorough and highly professional to the users.
7. Call to action for the best dental websites.
When you have worked hard to become a competitive dentist and build a team of equally competent professionals for your practice, you deserve success. The ultimate goal of a dental site must be to convert visitors into patients, and you can achieve that easily with a clear CTA on your site.
For every page on your site, you should try to include a prominent “Call us” or “Book an Appointment” to attract more clients. Along with reviews, using a variety of call-to-action statements will promote your business.
Many clients prefer conducting business over the phone, while others prefer emails. By offering multiple contact options, you make your business more accessible to your clients.
Final Thoughts
Every dental site should aim to encourage more and more visitors to become permanent clients of the business. To make a dental site effective, engaging, and appealing, it must include essential design elements.
From an accessibility menu, client reviews, and testimonials to educational written and video content, each component helps patients see how your practice will address their pressing dental issues and provide effective solutions.
