The results are in: Lead response time matters

50% of leads go with the vendor that responds first, so answering promptly is essential, we’ll show you why and how to improve your lead response times.

As a local business owner, you already know that responding to leads in a timely manner is important—response time to a customer message can have a monumental impact on lead conversion. But what may seem timely to your business, may not feel timely to your customers. When customers are reaching out to businesses for quotes or questions, 50% of leads go with the vendor that responds first, so answering promptly is essential. In this article, we’ll discuss the impact response time has on lead conversion, action items for improving response time, and new Podium features that can help improve overall lead response time.

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“Obviously, I understand that Podium is not your sales reps’ full-time job—they have a lot of other tasks that need to be completed throughout their shifts. So, to help them feel the least overwhelmed when they do work with customers in Podium, we’ve structured the inbox so that all they have to worry about is the open inbox. The way that I like to see the open inbox is sort of like a checklist: They need to take care of it if it’s in “open” and they never want anything pending in there for too long! So when it comes down to it, this is literally all they need to do: Check Podium throughout their shifts, respond to leads and anything that comes in through the open inbox, and “check it off” by closing it out as soon as they respond. If their open inbox is empty, they’re good.” – Podium’s Customer Success Manager

New Podium Inbox Features to help improve your lead response times.

Over the next couple of months, Podium will be rolling out additional features into our platform to help improve the business’s response time to leads. Automated Lead Escalation Rules is available today, with Conversation List Sorting, and Conversation Auto Assignment coming soon; all designed to help make managing and responding to leads easier for you and your employees.

Automated Lead Escalation Rules: If a message hasn’t been answered after a specific amount of time, you can assign it to a specific person, move it to a different inbox, or automate a notification by email.

Conversation List Sorting: New abilities to sort your inbox by oldest to newest, newest to oldest, new conversations, and existing conversations.

Conversation Auto Assignment: You no longer have to manually assign a conversation to the next available person, with auto assign, all you have to do is set it and forget it and every new lead can be routed round robin style automatically to the right person in your business.

Stay alert and organised.

Responding to and converting leads can seem daunting at first, but implementing management tools like Podium and creating an actionable plan can help improve your overall conversion rate. Ultimately, improving your response time can help you compete and win against competitors, every time.

Reach out to your Podium account manager with any questions about best practices or upcoming features.