Behind the scenes of a turbocharged review strategy at Park Place Dealerships

There’s nothing better than peeling out in a brand new Porsche 911 Turbo. That is, until driving too fast and furious parks your pony on top of a median during the morning commute. That’s where the collision center at Park Place Dealerships comes in–rebuilding luxury cars and restoring confidence to high-touch clientele. Unfortunately, not every driver left the repair shop in as good of condition as their vehicle, resulting in bad reviews for the dealership.

You don’t have to be a drift king to know that bad reviews are bad for business. Eric McKenzie, Director of Body Shop Operations, was tired of a few negative nancy’s giving his reps a bad wrap. He explained, “Most of what people would take time to review, was when they had a bad experience, but we’ve got plenty of clients that have a great experience.” So when a coworker introduced Eric to Podium he said, “Yeah, we’ve gotta give this a shot.”

Once the integration with Podium was complete, Eric and his team were off to the races. “We had roughly 30 reviews over 5 years. Since adding Podium in late 2017, we’re now over 230.” Their online reputation is now reflective of the work Eric and his team do. “We’ve still gotten one-star reviews in that period, but we’ve gotten so many five-stars and four-stars that the one-star reviews don’t affect us nearly like they used to.”