Grant Walker Parts on the power of text payments for customers and cashflow

The challenge

Australia is a nation of car enthusiasts. Buying, upgrading and tinkering with them is an important pastime for thousands of Aussies. For Justin Walker, General Manager at Grant Walker Parts, one of Australia’s biggest suppliers of parts, streamlining the most important parts of the process – customer engagement, and then payment – brought them to Podium.

Podium’s role

To match their high-quality products, Justin and the team are committed to offering an efficient and high-quality customer service from the first touch point to the final sale. When faced with a tough labour market that challenged the team’s resources, Podium’s automated and user-friendly communications and payments offerings became the perfect solution to continue exceeding customer expectations.

“Being able to have a conversation, build trust and rapport via text message and then send a payment link is a seamless process that builds trust and consistency,” says Justin.

The biggest benefit came from Podium Payments, and the ability to send secure payment links, schedule payment plans and automate follow-ups. Presenting customers with an easy way to pay significantly improved cash flow, freeing up time that would otherwise be wasted chasing outstanding debts. 

The results

Through Podium and the convenience it provides for Grant Walker Parts’ customers, the business has:

• Processed over 14,800 payments with a total value in excess of $AUD6 million
• Average payment time of just two minutes from time of payment request
• Engaged in over 23,600 text conversations with customers

Cash flow is the lifeblood of any business. And through Podium, Justin says, they’re streamlining the process to make it more reliable than ever: “Cash flow is so important for any business. Through Podium, we’re taking out all the things that delay the process by providing an instant payment link. We’ve already processed over $5million of transactions via Podium – the benefits are clear.”