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Cost per acquisition is a metric that measures how much it costs to acquire customers or users. Knowing your CPA helps you identify the most effective strategies and channels for acquiring new customers. CPA is calculated by dividing the total cost associated with obtaining new customers or users by the number of customers or users acquired.

Customer acquisition cost (CAC) is the total cost associated with obtaining new customers or users. This metric considers a variety of factors, such as marketing, advertising, sales team salaries, bonuses, and more. Knowing your CAC allows you to track your effectiveness in acquiring new customers as well as identify areas where you can cut costs.

If you want to use Google Analytics to calculate ROI, start by setting up goals and tracking their progress with the metric. You can set up goals in the Admin section, then measure performance against them under the Conversions tab. Once you have a goal set up, you can define your custom ROI report by considering factors such as traffic, value per visitor, and costs associated with acquiring new customers.